Remove 2012 Remove Audience Remove Clickthrough Remove Sales
article thumbnail

How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers. HubSpot chart showing best time of day to send email for max clickthrough rate. Segmentation by Audience.

Campaign 111
article thumbnail

Three Hard Truths About A/B Testing

ConversionXL

Every product and audience is different, and even the best research will only take us so far. The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience. Naomi Niles (@NaomiNiles) December 10, 2012. When a test fails, you need to. Image source.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Finding your One Metric That Matters

leananalyticsbook.com

August 7, 2012 by Alistair. There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Media is about time on page, pages per visit, and clickthrough rates. Third: who is your audience? Skip to secondary content. Skip to footer.

Metrics 58
article thumbnail

5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. Poor offer/audience match. We can’t let the filter take care of it anymore (like we did in 2012).