ConversionXL

OCTOBER 21, 2012

In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111

Campaign Email Clickthrough Sales 111

searchengineland.com

MAY 30, 2012

B2B Search Marketing. May 30, 2012 at 1:06pm ET by Conrad Saam. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. PRO Guides. All Columns.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

SEPTEMBER 16, 2014

In 2009, Matt Sonnhalter switched the focus of his advertising and marketing agency from B2B industrial manufacturing accounts to working only with companies that sell products to professional tradesmen. You can ‘set and forget’ your marketing campaign using an autoresponder system. This niche focus has had a tremendous effect.

Advertising 150

Advertising B2B Database PPC 150

ConversionXL

FEBRUARY 3, 2017

2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93