2012 Clickthrough Viral Web 
leananalyticsbook.com
AUGUST 19, 2012
August 7, 2012 by Alistair. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. Viral coefficient (how well your users become your marketers.). 14 Aug 2012. 26 Jul 2012. 23 Jul 2012.
ConversionXL
APRIL 6, 2016
Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). We can’t let the filter take care of it anymore (like we did in 2012).
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