Remove 2012 Remove Customer Development Remove Design Remove Product Development
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The End Of Marketing As We Know It

YoungUpstarts

It’s hard to believe these are the methods and tools of a profession designed to attract and persuade us to become customers — especially when “we the buyers” increasingly ignore them. What makes this particularly significant, of course, is that 3M’s product developers are among the most innovative in the world.

Marketing 234
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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. Agile is a tremendous advance in reducing time, money and wasted product development effort – and in having products better match customer needs.

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The Lean Entrepreneur is here

Startup Lessons Learned

After the 2012 conference I viewed it as an opportunity to reflect on the growth and evolution of the movement as a whole. Struggling to explain the successes and failures of those companies, I discussed principles like continuous deployment, customer development, and a hyper-accelerated form of agile. It's a big tent.

Lean 167
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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Tools for Hackathons – added Dec 2012. Steve Blank on Lean Customer Development.

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Common Growth Hacking Myths (and How Growth Actually Works)

ConversionXL

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September, 2012 – Andrew Chen, who currently does growth at Uber , writes You don’t need a growth hacker , which encourages companies to really consider whether they have product-market fit before hiring a growth hacker.

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. Sean Murphy has some great tips for conducting customer interviews, you can check them out here.

Customer 133
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project?