How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution
ConversionXL
AUGUST 19, 2016
in 2013 to 1.43 These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. It’s all about teasing out behaviors that correlate with higher conversions, retention, or whatever metric you’re optimizing. Aggregate Audience Data.
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