9 Things You Should Know About Social Login & CRO
ConversionXL
JUNE 24, 2014
MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. This is troubling, because in a 2013 study by Harris Interactive & Janrain , it was found that 74% of users get frustrated when the website displays content that has nothing to do with their interests.
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