2013 Design Naming Product Name 
ConversionXL
APRIL 18, 2019
The 2013 Hummingbird update is often cited as a major improvement in Google’s understanding of search intent.). A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].
ConversionXL
NOVEMBER 17, 2015
Product names / descriptions. Promo / Sale / Discount names / descriptions. Can this data be used to make smarter design / UX decisions year-round? According to Litmus , email volume increases each year and in 2013, sites sent 13% more emails than the year before. Even the big names aren’t exempt from it.
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ConversionXL
AUGUST 5, 2014
If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible. Button design.
reidhoffman.org
NOVEMBER 12, 2013
In 2005, we launched all three products — in the order of listings, subscriptions, then ads — eventually discovering two surprising insights: The principal market for our listings and subscriptions products became the recruiting space, instead of business development and networking. © 2013 Reid Hoffman. × startupcto'
ConversionXL
MARCH 10, 2017
Once you know what you want to learn, you can design a meaningful hypothesis. You know that a subject line is there to get people to open, and when used in combination with the from name, the purpose is to get people to open the email. Personalization comes in many forms… Including a first name in the subject line.
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