2014 Acquisition Differentiation Sales Cycle 
ConversionXL
MARCH 13, 2019
B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012.
ConversionXL
MAY 8, 2019
Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. That makes it even harder to compete with industry behemoths. Infographics.
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