Haystack
JUNE 5, 2018
After being installed in 2014 as Microsoft’s new CEO, Nadella has turned around the Seattle ocean liner on a new course after the Ballmer regime. Satya strikes again. And yesterday, another feather in the cap — GitHub. They’re probably not far off from the truth. 5/ “Decentralized Everything?”
Both Sides of the Table
APRIL 12, 2018
Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. Where you see cameras on Amazon and think “cool, but what would I really use it for?”
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ConversionXL
MAY 8, 2019
Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. The stream of blog visitors generate awareness; the links to those posts support bottom-of-funnel acquisition on product pages. That makes it even harder to compete with industry behemoths. Infographics.
Hearpreneur
OCTOBER 29, 2017
I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. In 2014, I saw that influencer marketing was growing in importance but not getting more sophisticated. The model and the timing were good. And I do my roofing on the side, part time, when I get bored.
ConversionXL
MARCH 13, 2019
By 2014, almost half of B2B buyers were millennials , nearly double the number from 2012. B2B ecommerce is about first impressions and differentiation, not just utilitarian design and minimal clicks. That limits search-based acquisition, but it also creates friction for new users. The makeup of B2B buyers has shifted.
Up and Running
APRIL 17, 2018
trillion in 2014. Unique product descriptions help differentiate you from the competition and make your way up the search results page (SERPs). Customer acquisition cost (CAC): Tow much it costs to acquire a new customer. In our connected world, people shop online almost as often as they physically shop in stores. That’s great!
YoungUpstarts
APRIL 9, 2015
What are your customer acquisition channels? The image below gives the results of a study we performed using 245 sales with a total transaction value of $117 million between 2010 and 2014. Jock Purtle, CEO of Digital Exits , has vast consulting and acquisition experience across a number of different firms.
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