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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. In 2014, Microsoft finally announced that Ballmer would retire, and in early 2014, Satya Nadella took charge. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. The result?

Azure 120
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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. In 2014, Microsoft finally announced that Ballmer would retire, and in early 2014, Satya Nadella took charge. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. The result?

Azure 120
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Tough Competitors Are Your Best Strategic Partners

Startup Professionals Musings

Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. By sharing and learning in non-competing areas, they can focus their limited resources on solidifying their core competencies, and expanding their unique segment of the market.

Partner 244
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. But whatever the name, the opportunity is still there, and it’s large.

Analytics 246
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How to Use eCommerce Email Marketing to Increase Conversions

ConversionXL

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.