Startup Professionals Musings

JUNE 14, 2014

Where your competitor isn''t really competing with your direct market, you can refer business to each other without anyone losing customers. Both partners must not forget they are still competitors. Let market response dictate a later split, merger, or acquisition. Benchmark your practices against a true peer.

Partner 244

Partner Non-Compete Intellectual Property Merger 244

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. But whatever the name, the opportunity is still there, and it’s large.

Analytics 246

Analytics Retention Startup Social Media 246

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48