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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Some startups are in stealth mode and maybe branding and beautiful design is important. NVV: How do you not get stuck just testing and looking at data over and over?

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The End of Hyperscale Envy

Lightspeed Venture Partners

We had seen Lightspeed portfolio company Nicira disrupt networking layers 2-3 with an architecture that consisted of highly distributed scale out software elements coupled with centralized control, culminating in an acquisition by VMWare for $1.25B in the summer of 2012.

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10 ways you’ll probably f**k up your startup — Spook Studio — Medium

Launching too late (or too early) Too many startups spend months (or years in some cases) in ‘stealth mode’, hidden away from prying eyes, and end up never releasing at all as uncertainty and competition spoil the show. Customer acquisition ultimately makes or breaks any start-up. Find the right person and it can be a win-win.

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Those Beautiful Nest Eggs

Lightspeed Venture Partners

Unbeknownst to the rest of the world because it was in deep stealth, GM was trying to create what we now know as the mobile Web with the world’s largest telecom service providers and consumer electronics companies based on GM’s technology. 2014 big data Cleantech Internet of Things Nest'

Cofounder 127
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30 Machine Intelligence Startups to Watch in Israel

VC Cafe

The company emerged from stealth in November 2016 and announced a $100 million investment round from Sir Ronald Cohen, Lloyd Dorfman, OCAPAC Holding Company, and Horizons Ventures. Anodot (2014) – a real-time analytics and automated anomaly detection system that discovers outliers in vast amounts of data.

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The State of Consumer Tech in Israel in 2023

VC Cafe

Meta of course has an interest in championing B2C startups – most of them use Meta for user acquisition (it’s easier to acquire consumers on consumer platforms like Meta and Instagram, which drives a big proportion of Meta’s revenue.

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