Remove 2015 Remove B2B Remove Media Remove PPC
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.

SEO 28
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines , blogging , and social media.

Asia 100
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Social Media – 60.16%. PPC – 29.88%. What Does an Affiliate Marketer Look Like Today?

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? PPC works for Think and See stages. Are they a lost cause?

Framework 163
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How to Create a Conversion-Focused Tone of Voice

ConversionXL

You’ve likely read about tone of voice in a content marketing or social media context. (Or In 2015, 28% of the 4.9 Perhaps your social media channels and corporate brochure vary in tone, but do they still sound like your company?” (via Smashing Magazine). Set you apart from the competition. Persuade your visitors.