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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). ABM campaigns are only as strong as a company’s support for the departments involved. Results of iRidium’s ABM efforts.

Marketing 105
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. In fact, 76% of marketers plan to produce more content in 2016 compared to 2015 (Content Marketing Institute). Image source ).

PR 120
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93
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How To Lose Email Subscribers In 10 Days Or Less

YoungUpstarts

To do this, MailChimp took a random sample of 30,000 users in their database who’d sent at least 10 campaigns to see if the double opt-in method improved their email marketing stats. The most effective way to nurture new leads is through a drip campaign. Drip campaigns are automated emails, triggered by a certain action (i.e.

Email 100
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Message Without Permission (Because No One Meets Organically Anymore)

YoungUpstarts

To do this, MailChimp took a random sample of 30,000 users in their database who’d sent at least 10 campaigns to see if the double opt-in method improved their email marketing stats. The most effective way to nurture new leads is through a drip campaign. Drip campaigns are automated emails, triggered by a certain action (i.e.

HTML 100
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8 Email Segmentation Examples That Can Boost Conversions

ConversionXL

According to a study done by Lyris , 39% of businesses that segmented their list experienced higher open rates, 28% experienced lower unsubscribes, and 24% experienced higher sales. In a 2015 survey of 1500 participants, almost 50% of subscribers continue to receive irrelevant emails on a daily basis. Image Source.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

No, the first 2% is more valuable in terms of revenue. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Create a revenue forecast before you even run the experiment. 2015 site vs. 2017 site. You need to track the right revenue goals. 10K / 1M = 1%. book a hotel).