Traction Metrics Seed Real Startup Funding And Growth
Startup Professionals Musings
JUNE 22, 2016
I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. These need to go beyond the traditional revenue, cost, and volume metrics which may not yet have data, and can mislead you about real customer acceptance.
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