Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

ConversionXL

MARCH 6, 2019

A Facebook study suggested that video content generates five times the engagement (“gaze,” officially) as static content. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. To watch the video on LinkedIn, click here.

Video 129

Video B2B Technical Review Campaign 129

Duct Tape Marketing

JULY 13, 2016

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing. Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. Marketing Podcast with Jason Keath.

Social Media 28

Social Media Media Florida Marketing 28

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. In each of the channels below I’ve listed some of my favorite tools and then linked to article and resources where you can learn more about the topic in general. Lead Generation with Facebook Ads.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

JUNE 17, 2019

The push-pull of entertainment and engagement is a subtle balance, but one which works wonders for audience retention when done right. Startups that use quizzes’ built-in lead generation see immediate, measurable results – automatically sending each lead personalized follow-ups based on their quiz responses for better conversion.

Marketing 147

Marketing Startup Burn Rate Advertising 147

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Before we begin, let’s understand what is a social media ad.

Social Media 60

Social Media Media Marketing Lead Generation 60

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Here are some practical approaches to identifying shifting priorities: Embedding yourself in social media.

PR 120

PR B2B Lean Audience 120