ConversionXL

JUNE 24, 2020

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Block sketchy IP addresses.

PPC 121

PPC IP Idaho Non-Compete 121

Occam's Razor

SEPTEMBER 20, 2010

Here is a simple example: You are the Acquisition manager for a company called Omniture. On behalf of your company you are spending precious budget on acquisition, not ensuring your campaigns are tagged properly is near criminal behavior. If they are like every other company that obsesses with PPC and Yahoo! Oh one more thing.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

FEBRUARY 9, 2015

Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). Hence, a lot of your time will be spent in acquisition analysis to improve your digital advertising and marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60