Acquisition Aggregator Asia Viral 
Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). But not, ever, in aggregate.].
Cracking the Code
OCTOBER 10, 2008
Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.
Cracking the Code
FEBRUARY 4, 2008
Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Save Asia for post-IPO. Popular Media: the key to viral marketing.
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