venturedig.com
NOVEMBER 1, 2009
The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). Big brands, like Porsche, may want to get in front of their audience and have users speak about their brand in a viral, social networking space. Additionally, Southeast Asia is in hyper-growth mode. users in 2009. Read more here.
View from Seed
JANUARY 11, 2017
I was an early employee at PayPal and back in the 2000-2001 timeframe, and we ended up taking a fairly significant amount of strategic investment (tens of millions of $) from various banks in the US, Europe, and Asia. It doesn’t mean it can’t be done, but having say Google as an investor can make it tricky to work with say Apple.
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Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). Time to dive deeper. I don't know.
The Next Web
JANUARY 26, 2014
Jon Yongfook is a serial entrepreneur based in Asia. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. But compared to other paid acquisition channels such as PPC, a referral program like this can require less ongoing maintenance and result in more high quality users. So what do startups do?
ReadWriteStart
NOVEMBER 16, 2010
Bernard is based in New York, was born in Berlin, has lived in and started companies in Asia and Europe as well as America; he is comfortable with globalization. You cannot use freemium strategies without this type of user experience (and freemium is the first fundamental change to the cost of customer acquisition).
Cracking the Code
OCTOBER 10, 2008
Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.
Cracking the Code
FEBRUARY 4, 2008
Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Save Asia for post-IPO. Popular Media: the key to viral marketing.
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