Remove Acquisition Remove Aggregator Remove SEC Remove Viral
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Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. Now you might see 60 secs and 5 PVV, 150 secs and 20 PVV, 98 secs and 5 PVV.

Metrics 159
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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter.

IPO 82