article thumbnail

Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

China, Russia, Brazil, India, Indonesia all meet those criteria. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. to understand distribution channel landscape, potential partners and rough cost of customer acquisition. Outside the U.S.

Global 335
article thumbnail

The Power of Reference Customers

SVPG

This is not a new technique, but you may recognize it as the foundation of Customer Discovery and Customer Development. I''m talking about the power of a happy, reference customer. First, let''s be clear what it means to be a reference customer. Make no mistake about it: everything depends on strong products.

article thumbnail

Startup Tools

steveblank.com

I have recently been doing some research on Entrepreneurship in Brazil, while also trying to start my own company. Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure.