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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

China, Russia, Brazil, India, Indonesia all meet those criteria. Creating a vertically oriented regional ecosystem is a pretty amazing accomplishment for any country or industry. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. Outside the U.S.

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The Power of Reference Customers

SVPG

As an example, one popular product strategy is to focus on a set of reference customers for each of your target vertical markets (e.g. first develop six references for the US, then six for Germany, then six for Brazil, etc.). Our job in the product organization is to create products that can sustain a business.

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Startup Tools

steveblank.com

I have recently been doing some research on Entrepreneurship in Brazil, while also trying to start my own company. I wanted to ask you what you thought about “context&# ? a lot is written in general terms, mostly US centric. What about emerging economies, what caveats do they posses ?