Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

SEPTEMBER 7, 2010

Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise. Can't close a blog post without an example of conversion rates right?

Analytics 109

Analytics Web Peru Argentina 109