The Startup Magazine
NOVEMBER 17, 2019
In a casual conversation with Segnit, he shares with us the method to his entrepreneurial ventures and how his particular brand of “crazy” is the motor that drives the success of his business. MAGFAST® describes Seymour Segnit as its “eclectic, experienced, passionate CEO.” The Background Story on MAGFAST.
The Startup Magazine
MAY 29, 2019
As part of The Startup Magazine Female Founder Series , we caught up with Cassie Sneglar, a rising star in the world of digital entrepreneurship as well as designer, influencer (with a combined following of 800k) and mental health campaigner from South Africa, based between there, London and LA.
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Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).
Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).
YoungUpstarts
AUGUST 17, 2015
The startup culture is rampant today, especially in emerging national economies like Brazil, Russia, India, China and South Africa. Having all your customer details and call history in one place allows you to tailor your conversation to suit a caller’s needs.
Occam's Razor
SEPTEMBER 7, 2010
Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. This simple hypothesis: The true value of a metric (bounce rate, conversion rate, time on site etc) for dimensions with small participants will be imprecise. Can't close a blog post without an example of conversion rates right?
Occam's Razor
OCTOBER 19, 2010
Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. AdWords Campaign Experiments by Google. I wish I could put into words how much I love ACE (AdWords Campaign Experiments).
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