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How To Make Better Business Decisions Using Google Analytics

Up and Running

Google Analytics collects vast amounts of information about users’ behavior across the Internet. That makes it an essential driver of your web marketing strategy and the management of your website. Acquisition. User Acquisition Data Report. Customers use a variety of channels to get to your website.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I had a lot of fun learning what the internet could do for me. In fact, my first website I can’t show you, because I don’t think we have internet access, but I had a Geocities website in 1999 for a card game I used to play called Magic the Gathering. I was getting more into internet marketing and trying to ramp up my income.

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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. When you first go to see that report (if you are using Internet Explorer), you are going to see this insane warning: If that box was not scary enough, the whole darn text is wrong. Let your site tell you what to do. This is hard work.

Analytics 145
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. Foursquare and Gowalla have grown too, but off of much lower bases, such that only 4% of internet users currently use a check-in service.

Internet 107