Acquisition Churn Rate Internet Viral 
Version One Ventures
SEPTEMBER 19, 2012
Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. In addition, churn tends to rise as a company grows.
Startup Lessons Learned
MARCH 21, 2013
If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% to 3% a month.
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David Teten
DECEMBER 3, 2019
Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . Other VCs use Contently * or Social Native * to create relevant content.
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code. Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.
ConversionXL
MARCH 15, 2016
And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. Inbound.org is self-described as “the internet’s smartest marketing community” Everything Inbound marketing is discussed there. Churn rate is proportional to the distance between sign-up and value.
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