ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Acquisitions can quickly increase your market share and bring in new customers. Market development. Market development involves taking existing products into new markets.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. 1x hacker in charge of product/development. 1x hipster working with both product and growth. Nov-15: Graphic Designer (growth/product).

Revenue 60

Revenue Acquisition Channel Campaign 60

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 2, 2008

In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Nothing seems to matter.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68