Acquisition Direct Marketing eCommerce PPC 
Occam's Razor
JANUARY 30, 2012
Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. My second favorite?
Occam's Razor
JULY 31, 2006
For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). 5 : Understand exactly what the acquisition strategy of your website / company is.
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