Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. My second favorite?

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JULY 31, 2006

5 : Understand exactly what the acquisition strategy of your website / company is. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

JULY 11, 2016

Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product. Stacey MacNaught – Nobody Pays the Bills in “Social Shares” – Content Marketing That Delivers Tangible Value. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on).

PPC 48

PPC Analytics Video Non-Compete 48