Remove Acquisition Remove Engineer Remove Sales Cycle Remove Vertical
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

Google is the biggest search engine ad platform in the world. This is a subheading for your ad, separated from the first title by a vertical bar. Nick Supapol from SearchEnginePeople recommends using a time lag report to match the membership duration to your sales cycle (e.g., How to set up your Microsoft Ads account.

PPC 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48
article thumbnail

The #1 thing successful founders think about for their next startups

Hippoland

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Sales cycles matter though.

Founder 48
article thumbnail

Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

She has, thus far, not done any other formal customer acquisition initiative. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r. He is seeing excellent results. Following a guerrilla p.r.

article thumbnail

6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. With account-based content , you’re usually cutting out search engines and proactively reaching out to prospects. Or, at the very least, narrowly targeted verticals.).

PPC 131