Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Yes, using the Pages criteria.

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria. Yes, using the Pages criteria.

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

SEPTEMBER 7, 2010

" That quote comes to mind when I think of a new feature in Google Analytics that carries the unassuming name of Weighted Sort. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. But if there were A Lot of visits from South Africa then the actual value is reflective of the true value.

Analytics 109

Analytics Web Peru Argentina 109