Remove Acquisition Remove PPC Remove Product Name Remove Web
article thumbnail

Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 In other words, two-thirds of the traffic from the startup and web-2.0 Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. Is this bad?

article thumbnail

Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. See Page Value there?

Search 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

They’re the primary way that search engines match user needs to web content. You need to know how users think and talk about your product, and how to communicate that knowledge clearly but naturally on key parts of your product pages. Internal PPC traffic is less influential than it once was.

SEO 113
article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for.

Framework 163