Acquisition Retention Security Vertical 
ReadWriteStart
MARCH 8, 2021
They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. They want to open new offices, generate more revenue, and ultimately, secure higher profitability. . Are you going to grow vertically or horizontally? Or is it? .
ConversionXL
APRIL 7, 2021
Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.
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www.kalzumeus.com
AUGUST 13, 2012
One of the largely-unsung secrets to Facebook having such an insanely high user retention rate is that they use activity from your friends to give you highly personalized emails designed to bring you back to the site and post stuff. (A Joseph, I would be curious to know what service Patrick is using too.
Reid Hoffman
MARCH 2, 2021
He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.
ConversionXL
SEPTEMBER 10, 2021
Market share: You may already be a category leader, and growth requires you to expand into new verticals. When buying, evaluate the development languages your acquisition is built on to understand how complex the integration process will be. Consider: What are the security risks? Business requirements trump features.
www.rocketwatcher.com
NOVEMBER 8, 2010
RT @StephanieTilton: Marketing Metrics 101 for B2B Startups by @aprildunford [link] Unisys Security Reply 15. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. RT @StephanieTilton: Marketing Metrics 101 for B2B Startups by @aprildunford [link] Anderson Almeida Reply 15.
Austin Startup
MARCH 7, 2018
janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals.
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