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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. And imagine, I know you've had this experience, I bet everyone in your audience has had this experience where you, you gotta do goals.

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Transform Data's Impact: Pick The Right Success KPI!

Occam's Razor

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. Fish swim. [

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