Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. Clare Price (03:49): Well, the way that we do it is we've developed six canvases that focus on six core areas of business growth.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Occam's Razor

AUGUST 22, 2022

For your Display Advertising campaigns, picking any Success KPI close to buying (ex: Revenue) usually is a mistake. The creative is the ad we see on TV or TikTok, it is the lines of text in your Bing ad, and it is the (hopefully not annoying) image, text, animation, call to action, in your Display ad currently running in the Sacramento Bee.

Metrics 105

Metrics Campaign Analytics Framework 105

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. Yet John, they’ve never spent a penny on advertising in the 10 years they’ve been open. It is something that you do differently, not something that you say differently. by USA Today newspaper.

Montana 56

Montana Viral Sacramento Differentiation 56