Advertising B2B Books Direct Marketing 
Duct Tape Marketing
MAY 17, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
ConversionXL
MARCH 29, 2016
Patrick Renvoise and Christophe Morin wrote a book called Neuromarketing about this in 2005. The book is a gold mine of information, consisting of both academic research and case studies. Many are classic advertising examples, but you can easily apply these to your website. Of course visuals matter in advertising.
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Duct Tape Marketing
MAY 17, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
alexpoole.info
AUGUST 14, 2012
Books produced for children are often printed with sans serif text as teachers claim that the simplicity of the letter shapes makes them more recognisable ( Coghill, 1980) , Walker, 2001 ). Oxford: Intellect Books. The study cited below is the only one that deals specifically with serifs and is reprinted in this book.
ConversionXL
APRIL 20, 2016
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Even in B2B copy, you’re still addressing human beings. A marketing director or a purchasing manager is a person too. Direct marketers know that the words you use do matter.
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