Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

Small Business 41

Small Business Social Media Engineer Matching 41

ConversionXL

MARCH 29, 2016

Many are classic advertising examples, but you can easily apply these to your website. In the beginning of the book, they offer a sort of framework for marketing to the old brain. Direct marketers have been using this for years, especially those in the fitness industry. Of course visuals matter in advertising.

B2B 48

B2B Framework Audience Advertising 48

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Even in B2B copy, you’re still addressing human beings. A marketing director or a purchasing manager is a person too. Direct marketers know that the words you use do matter.

B2B 48

B2B Audience North America Boston 48

ConversionXL

DECEMBER 13, 2018

Not surprisingly, Google has case studies detailing strong improvements: Panasonic used GA360 to increase the return on advertising spend (ROAS) by 30%. Large B2B companies that already use Salesforce. A 10% increase in efficiency would nearly cover the cost of GA360. According to Quantcast , about 600 U.S.

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. I love the social nature of sharing playlists. The suggestions engine they have. I'm visiting it on Saturday evening local time.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

MAY 17, 2011

5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine. Janine is VerticalResponse’s CEB (Chief Executive Blogger).

Small Business 53

Small Business Marketing Cofounder Social Media 53

alexpoole.info

AUGUST 14, 2012

What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? When I started working in the advertising business in the mid 70s there was quite a fashion amongst a.ds My graduate students in Research Methods did a study based upon my paper on serif vs. sans serif faces. Interested in the paper? Excellent work.

Technical Review 85

Technical Review Software Review Design Web 85