Advertising B2B Direct Marketing Programming 
Duct Tape Marketing
MAY 17, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! 5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses.
Duct Tape Marketing
MAY 17, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! 5000 2006-2010), a leading self-service direct marketing provider to over 100,000 small businesses.
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Occam's Razor
JANUARY 28, 2013
There is a lot any business — B2C, B2B, A2Z — can learn from Songza. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby. It is more complex than the International Space Program. I love the social nature of sharing playlists. It is impossible to understand.
alexpoole.info
AUGUST 14, 2012
Programmed Learning and Educational Technology 18(2), 57-61. What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? When I started working in the advertising business in the mid 70s there was quite a fashion amongst a.ds Bernard, 2001 ; Tinker, 1963 ). References. Sullivan J.L.F. Interested in the paper?
ConversionXL
APRIL 20, 2016
When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Even in B2B copy, you’re still addressing human beings. A marketing director or a purchasing manager is a person too. Direct marketers know that the words you use do matter.
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