YoungUpstarts
DECEMBER 5, 2013
Loyalty programs have not changed much since the first airline loyalty cards took off more than 30 years ago. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing.
YoungUpstarts
DECEMBER 9, 2013
You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. Before incorporating a new tool, device, or program into your business, ask yourself what its effect will be. That’s where word-of-mouth advertising begins.
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YoungUpstarts
MAY 8, 2014
Especially in a global economy that is becoming flatter and more competitive by the day, skimping on marketing is not the way to save money, because you’ll quickly find yourself out-publicized and out-advertised by the competition. At RME, we actually used marketing risk as a competitive edge.
YoungUpstarts
JUNE 11, 2018
Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. We like to thinking of geo-fencing as extremely advanced mobile advertising based on physical location.
mashable.com
JULY 18, 2012
In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions.
crowdSPRING Blog
OCTOBER 5, 2012
Advertising is Dying. How To Grow Your Business With Content Marketing (20 tips) – [link]. Applying Traditional Direct Marketing Principles to the Digital Age – CRM Magazine – [link]. Phenomenal essay on how computer programming education needs to change for it to be more effective – [link].
YoungUpstarts
NOVEMBER 15, 2013
Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.
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