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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. Newspapers: Tampa Bay Times. Make tough choices.

Metrics 141
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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 64