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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

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Transcript of What Does the Future of Podcasting Look Like?

Duct Tape Marketing

He’s a writer, speaker, and creator of the BrandSavant blog. Pretty much everybody is putting it as a channel that they have to be playing in. So, and I think what happened too, was around 2005, it was kind of the next cool thing after blogging, but then social media came along and kind of tanked it.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home ยป emedia and Technology. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. blog comments powered by Disqus. Advertising/Sales. Advertising Systems. 2008 FOLIO Award Winners.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] Well, without question, I, I think because the, the market has been flooded, not only right advertising, but with practitioners. I've got a book, I've got a blog, I've got a Facebook post.

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Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. A lake like body of water formed when a river changes course leaving behind a standing body in the old channel.).

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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

Much easier than writing a guest blog post, you get some high quality content. You can imagine the dealers advertiser on auto trader and cars.com, and their website, and all these different places, and sending that data, in all those different places and updating it every day would be a lot of labor to do manually. Think about it.