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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

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Transcript of What Does the Future of Podcasting Look Like?

Duct Tape Marketing

He’s a writer, speaker, and creator of the BrandSavant blog. Pretty much everybody is putting it as a channel that they have to be playing in. So, and I think what happened too, was around 2005, it was kind of the next cool thing after blogging, but then social media came along and kind of tanked it. Not been pleasant.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] Um, what makes a book sort of a significant tool or significant channel maybe over and above? Well guess what, they're gonna find you on LinkedIn or Facebook or a blog. Great question.

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19 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

Not only will we be out more but we are ramping up our impact in the community by supporting an organization such as CASA (Court Appointed Special Advocates) in South Central Missouri by becoming a volunteer for children. A CASA volunteer Speaks for an abused or neglected child in the court system.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. blog comments powered by Disqus.

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Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. A lake like body of water formed when a river changes course leaving behind a standing body in the old channel.).

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How To Identify & Improve Crappy UX Issues

ConversionXL

This is the conclusion from researchers at Missouri University of Science and Technology who used eye tracking software and infrared cameras to monitor student’s eye movements as they scanned different elements of educational web pages such as menu, logo, images, social icons and the like. image credit.