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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

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Transcript of Using Story to Win on Social Media

Duct Tape Marketing

John Jantsch: Hello and welcome to another episode of the Duct Tape marketing podcast. She’s also got a new book called Social Media Success for Every Brand: the five StoryBrand Pillars That Turn Posts Into Profits. And for a while I was working on the vertical of religion. So I think of direct sales.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. Let's go!

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,

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Google VP: Here's How to Get Bought By Us

mashable.com

There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company. In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. The company helped Google improve its mobile advertising solutions.