Duct Tape Marketing

OCTOBER 5, 2017

In Simon Sinek’s Ted Talk he covers finding your brand’s why and how it can inspire others, using the fruit’s “ Think Different ” campaign as an example. You can give a prospect whiplash by switching voices and style from one advertisement to the next. The example we often look to—and with good reason—is Apple. Don’t neglect it.

Indianapolis 44

Indianapolis Differentiation Social Media Audience 44

ConversionXL

APRIL 24, 2019

So are regulations, which, in some instances, are a cynical moat-digging campaign. For example, it’s financially feasible to build a competing motor speedway in Indianapolis. It’s done so primarily to benefit itself and, by extension, advertisers. Some “intangible” assets are more defined than others. But demand won’t scale.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

Occam's Razor

JANUARY 20, 2010

" Oh look the states with really high credit card searches don't have really high visa card searches, maybe we should do some offline advertising! Use it to time your campaigns. "When "When should I have started SEO and PPC campaigns for Italy Tours 2010?" " In April 2009!! Now go plan for 2011.

Analytics 90

Analytics Search SEO Metrics 90