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It’s also about the company’s reputation, the way a company’s products and services are advertised, and about a company’s values. Or through traditional print advertising in newspapers or magazines? Charlotte’s Web: Brand Perception. Image courtesy of Charlotte’s Web Hemp.

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My first clients, nightclubs, paid in free drinks, but I leveraged those relationships in to doing jobs for modeling agencies, lifestyle magazines, creating fashion editorials and other types of stories before transitioning to business periodicals where I created hundreds of photographic essays featuring business, civic, and cultural leaders.

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I started Latterly, a digital magazine for international journalism, because most online publications aren’t serving their readers anymore. They’re serving their advertisers. Thanks to Anastasiya Levin, Latterly Magazine ! 19) Advertising is flawed. Thanks to Kristin Hatfield, EquiptBaby !

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