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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. This happens in advertising all the time.

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Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

When you think of text messaging, you probably don’t think of advertising. percent clickthrough rate, meaning that people actually read these things and respond to them. It doesn’t have to be a straight up sales pitch either. Clean Your Database Frequently. by Jason Hall, CEO of My Local WiFi. It always has been.

Mobile 100
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. How Well Is Your Advertising Performing? First, your advertising is either Paid, Owned, or Earned Media.

Analytics 113
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

product databases. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. You can mine a number of internal and external resources to get your base term sets, like these: existing keyword sets. site analytics data. marketing material.

PPC 114