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HOW TO: Build an App for Your Small Business

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! TheyMakeApps.com is a good resource if you’re looking for a competent mobile dev agency. Last, you will want to see whether your potential hire has technical chops. PM OK, agree.

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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Usually, that will be about finding new segments of customers that the company can profitably serve.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Our goal in product development is to find the minimum feature set required to get early customers. In order to do this, we have our customer development team work hard to find a market, any market, for the product as currently specified. What is customer development? Using AdWords to assess demand for your new online.

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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. In our world, the size (and growth rate) of the market on both sides (advertisers and optimizers) is in the end the competitive advantage.

Stealth 40
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Episode 1: Business Loans, Website Tips, and the Apple Watch – The Bcast

Up and Running

Twenty-three year-olds in New York City running a small business. Next week actually Google is rolling out a new algorithm that if your website is not mobile friendly and people are searching on mobile devices, they’re actually going to deprecate your results. Like 10 years ago reviews on product pages were nonexistent.

SBA 60
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Most of the other processs changes - mandatory design reviews (prelimninary, critical, etc), - documenting all our procedures, and so on - were to support those two factors. A project usually has an absolute duration and budget whereas the time and money dedicated to development within the project is where the tradeoffs are made.