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Why Good Design is More Important Than Ever for Your Business

crowdSPRING Blog

Good design creates meaningful first impressions, helps you differentiate yourself from your competitors, can solve problems, and boosts brand awareness and the bottom line. Marketing studies show that the average American is exposed to around 5,000 advertisements and brands per day. Attractive design helps you stand out.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition. Wouldn’t that be a big differentiator? [19:00] And I think as you, uh, describe that too, I think gets a huge differentiator as well.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

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