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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts.

Analytics 248
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

San Jose 133
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts.

Analytics 177
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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts.

Analytics 257
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts.

Analytics 246
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10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts.

Analytics 120