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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. Two trains were designated to travel around Texas to advertise the event.

Missouri 102
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Starbucks As Race Uniter: P**s Everyone Off Equally

Venture Chronicles

It didn’t help when head PR honcho at the coffee purveyor, Corey DuBrowa, deleted his Twitter account after the deluge of negative reaction. Hashtag campaigns have jumped the shark and I believe that people are actually a lot smarter than advertisers give them credit for. I can’t explain why they are predominantly men.

Nigeria 28
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Changing the Social Channel

Duct Tape Marketing

My hometown, Kansas City, was founded at the confluence of the Missouri and Kansas Rivers and the visual of these two powerful channels coming together, to form something even more potent, suggests the perfect metaphor for how community prospers and grows. You must open up access points in social networks, email, advertising, and PR.

Channel 67
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home » emedia and Technology. Advertising/Sales. Marketing/Communications/PR. Advertising Systems. Advertising and Public Relations. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. Company Name. *

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. Grant Baldwin: When you start looking up… if you just looked up let’s say the Missouri Association of Accountants, they may not be able to afford some bigwig big name speaker with a $20,000 speaking fee.